One great thing about Seattle is its resonating appeal to all things classic. From old school record stores to quaint mom-and-pop shops, the aspect of vintage has become a staple in many sections of the city. In particular, the retro clothing collective known as Not Your Type embrace a repertoire of refined styles, that cater to that Seattle aesthetic from both a societal and fashion perspective.
Curated and modelled by Creative Director Louisa Meng, the Not Your Type brand stems from acquiring quality vintage items that represent a classic poise and demeanor. Fitted for both men and women, NYT also exists as a safe haven for those who feel they don’t blend well with modern day trends, but still have a sense of what their personal style means to them.
Dubbed as both a community and online boutique, Not Your Type creates a lane for those who do not relate to the idea of elitism nor to the blandness of mediocrity. With a list of handpicked items that stay true to that perspective, this dedicated group of creatives continue to be the counter-culture of a modern society. What speaks loudly is the urban feel of the pieces that carry the pure essence of individuality.
Shot by our good friend and VFW Media Partner Justin Sanchez, the combination of a 35mm Film and DSLR full-frames gave a variety of textures to choose from. Each capture speaks a short story and gives depth to the brand’s visual existence. The scenes were thought out and implemented brilliantly, while serving its purpose through a wide spectrum of photography. Big shout out to NYT and their cast of eclectic models. Until next time.