After our coverage of the Little Black Dress Gala this weekend, we had a chance to pick the brains of the events lead coordinators Sarah Hooker and Nicolaus Waddell. These two can be defined as the backbone to the body of the Gala, and to see both Sarah and Nic working tirelessly at such ripe ages, is quite the sentiment to the opportunistic values the gala stands for as a whole. It was interesting to dive deeper into the events true purpose in addition to seeing their responses to a few fashion fun questions as well.


 

As the coordinators and PR representatives for such a grand event, what are some of your core responsibilities for putting together a show like the Little Black Dress Gala?

Sarah: As the PR/Media coordinators we are responsible for developing social media campaigns, inviting press/influencers from the surrounding area, developing press releases, and coming up with new creative ways to spread the word about the LBDGALA to the rest of Vancouver.

Nic: We usually spend a bit of time while the season is ramping up to build up a base of content we can use over the next couples months. It’s really cool to dive into the Vancouver social media community, as there are so many diverse content creators out there, but you get to meet some really cool people along the way.

What’s more exciting for you: The experience and knowledge of producing the show, or the connections and recognition that comes afterward?

Nic: I think connecting with people is the best part about LBD. Meeting people has always been something I love to do as I am always trying to network and expand my social circles. The experience of producing the event itself is pretty cool as well though. There is so much that goes into making a huge event like this run smoothly and you really get to be involved in every aspect of event itself.

Sarah: For me, I love the process of planning and the build up of excitement before and during the event. For LBDGala Spring 2017, I was involved in several areas of the planning process and it’s a great feeling to see it all fall into place for both the fashion show and your connections who arrive at the event for a great night.

Outside of the Gala, what other things are the ‘Help Change My City’ organization involved in?

Sarah: HCMC is involved in many youth mentorship programs. They range from career skill development, nutrition, and personal development. They are also dedicated to helping the at-risk or homeless youth within the city build sustainable futures. This is done through giving them the support and knowledge needed to realize their personal value. HCMC works with high schools in the Greater Vancouver Area to extend the nature of giving and creating inclusive environments to students who can “pay it forward” as they shape their future and extend the same support to their peers. Outside of their mentorship programs HCMC hosts community events known as ‘Eats on the Streets’ and ‘Warming Up the East-Side’ where they put together care-packages (includes mittens, a lunch, dry socks, etc. and a individual letter containing a positive message) for homeless men/women on the east side of Vancouver. In addition to youth, HCMC also extends their support to single mothers and women in recovery centres within Vancouver. I find HCMC to be an amazing group of people who are willing to extend a supportive hand to anyone who needs it and will stay with you along your journey.

Who are some of your favorite Designers from Vancouver?

Nic: I think my favourite designer would be Bahareh Memarian. Everything she does has such beautifully intricate and delicate details that make the gowns absolutely jaw dropping. I could see celebrities rocking her dresses one day at all the red carpet events for sure! Besides that, she is just a very sweet human being to begin with. I also really like ShyanJ Couture and Connally McDougall, as they too are amazing both on and off the runway.

Sarah: Some of favourite Vancouver designers include: Encima, Carolyn Bruce, House of Bahareh, and Kim Legler. They’re all wonderfully down to earth people, and some of the most awesome creatives in Vancouver.

So Sarah, seeing as you work for the Nordstrom in Downtown Van, if the credit card was unlimited, what are the first 3 items you’d grab?

Sarah: An unlimited card at Nordstrom Van would be so dangerous, I wouldn’t even know where to start. If I absolutely had to choose I would go with a Fleurette collar clutch coat, a Valentino ‘Soul Stud’ Peep Toe Sandal and a 3.1 Phillip Lim ‘Mini Alix’ Leather Shoulder Bag.

And Nic, one fashion item a person should never be without?

Nic: SHOES… I think everyone needs a healthy shoe collection. Shoes are my favourite clothing item and they can really make or break an outfit. As long as you have all your bases covered with sneakers, runners, boots, heels, you should be good to go!

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