It’s not that simple, whimsical, trying to be free
Trying to break chains, make change, to conquer and feast
But they end up fucked up, falling off feet
So the anthem, asking how to be me
How’d I get up, no luck, started to be
The pleasure of being here with the opportunity to share with you is only overpowered by act of being witness to the growth and transitions of the art and music we take interest in. Daye Jack (pronounced dye jack) is one of many I’ve kept a magnifying glass on for the last few months and I think this one is ready to bud some fruit.
It all starts with Hello World, Daye Jack’s first digital welcoming back in 2014. In a video stripped down to its basics, the lyrics delve into an introduction of an artist–this artist. Young and gifted, an 18 year old ex-student at NYU, this is Daye Jack. The lyrics begin with Daye Jack’s choices to move away from his opportunities as an awarded soccer player, turning to music instead of following his soccer scholarship into NYU.
Catch how effortlessly the track transitions from singing to rapping with bridges and hooks smoother than a winter flurry. These are the signs of a talent that knows musical structure and in a field were you can make money without this skill, it’s a very promising thing to find in a new artist. The honchos over at Warner Bros. Records must have thought the same when they signed Daye Jack in 2015 after the release of Hello World.
This is a new Daye Jack now, with a label backing the financial end we now see what happens when a latent talent is given the incubation necessary to form a signature. Now we’re getting a brighter view and better production. Now officially signed, Easy asks the question to any artist in the position between the hustle and the payout. All the doubts and possibilities, is it easy? Any artist from any medium can relate, and its reflected in the painterly styles of this video. He’s making songs about his transitions into stardom and I’m hoping you catch it.
Most evolutionary tropes come in threes, and we’re coming around to the final transformation into the long road, and the reason why I went from sitting back and paying attention to finally drafting this article nearly a year after discovering Daye Jack. We can all recommend music, but finding the ones that are going to grow beyond the viral nature of the internet today is a whole different nature.
A little retro, but it’s obvious what we’re getting at here. It’s the Finish Line. This is where I discovered Daye Jack and I couldn’t help but be drawn in. It’s catchy. It’s finished and polished like furniture on pine-sol commercials, nah mean? The accompany of orchestra, the access to back up vocalists, and the mastery of all these elements–Daye Jack has come to the final stretch. It’s cool when we can write gimmicky little analogies like that but he has his growth on full display and it’s incontestable.
Developing beyond amateur work and having the tools for professional music is just the step up. There has to be an inherent talent residing in you to make the most of what’s available and we see that time and time again with Daye Jack. A sound and versatility that brings out quaint reminders of talent like Pharrell and allowed him to team up with big names like Killer Mike, I can see this artist growing in much the same manner. It takes a real ear for music, not just lyricism or production, to be of this quality and delivery.
I’ll end this piece on an open page with Daye Jack’s latest video and a lyrical bonus–his book has just begun to be written.