Lights. Camera. Fashion.
The CUTS team ventured across the border once again to take part in the biggest fashion event this side of the planet. Vancouver Fashion Week has been a must-do for us ever since we launched last year in August. Being our third consecutive season as Media Partners for the event, we have become a bit more acclimated to the show as a whole, but the excitement of the proceedings still brings about the showtime jitters as we attempt to capture the intense showmanship VFW has to offer. Without a doubt, it was an honor to meet all the new faces and minds who bathe in various forms of design aesthetic.
Per the usual, the show overflowed with exquisite ferocity as each night began to unfold. There was a certain synchronicity that blended each collection perfectly from one set to the next. Photographer Ryan Summers and I watched from the VIP stage as the models promenaded with grace across the runway floor. There was a mixture of dance hall jams that played from the sound system as the vibrant hues of certain collections shined beneath the bright lights of the venue, while the more decadent, more intimate threads began their night with slower musical notes to match the mood of their design. There were many seasoned participants at VFW such as Evan Clayton of Blanche Macdonald and Lesley Hampton who are known to deliver excellence at many runway events throughout the year. But it was a surprise to see collections such as Give Guatemala and One Delirious Dream who had tremendous showings as if they had been of display many times before- only to find out that this had been the first time their brands had walked at all. What a pleasure to see designers outdo themselves during their introduction night, and display so well with the more experienced brands in attendance.
Sensational. Charismatic. Avant Garde. There was such a perplexity wafting through the air that each breathing eye could find some sort of satisfaction. The entire affair balanced itself between the realms of Pharaoh-like royalty, keen intellectualism, and risque provocativeness. It was a climactic experience portrayed by sewing hand and steady foot working in unison to create excellence. Shows such as the out-of-the-box soul of Esmod Dubai that turned model into anime, or the classic stylistics of the JKline Collection that blessed the shoulders of a select few- gave way to a well rounded and full bodied night, every night. Not knowing what to expect, but ultimately getting all you can ask for, is the gift that Vancouver Fashion Week presents, and we were glad to contribute our expertise to those who have the heart to march across the lit stage.
Vancouver Fashion Week S/S ’17 remains to be the elite fashion show we all know it to be. As always it would not be possible for us without the hospitality of our good friend Jamal Abdourahman (Founder of VFW), Marika Mousseau (Publicist/Lead Coordinator), and the entire staff in its totality. Special props to MUA Chau Le and Model Siena Hutton, who always show us the utmost love when we roll through. And of course the CUTS Team: In-House photog Ryan Summers, Videographer Manu Ponce, and photog Justin Sanchez for all of their hard work throughout the duration of our trip. Would not be possible with them. See you next March for the next installment of VFW.
*Backstage and Bonus Photos*
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*Filmed and Edited by Manu Ponce