Loyalty Over Everything
As we gear up and head out for Vancouver Fashion Week, it only serves right for the finale of our three part series to feature a brand seeded in Vancity. The immense amount of time founders Ami and Heather put into Loyal Coalition is world-class. These two ladies turned an online boutique, into an eclectic showroom stationed across the Cambie Bridge in Van, but come May, Loyal Coalition will be relocating to a new home closer to the heart of the city (Gastown). With help from model Jessica The, Hair and Make-Up artist Jessica Green, and lifestyle photog Joshua Uson– an exclusive photo shoot for “The Road to Fashion Week pt.3” was underway.
Locally accomplished and connected with an international reach, Loyal Coalition sits in position with comfortable convenience for the fashionable. Between the organic material woven into thread, and the luxurious feel of the actual merchandise, the dichotomy between the two characteristics is the essence of the brand. Being CUTS Alumni, we continue to see the exponential growth of Loyal Coalition through their timeless attendance of local artistic events, and the positive response of those who affiliate themselves with the clothing. Even in the grander scheme of display and connectivity, each new move seems to be pinpointed with accuracy to represent the brand’s integrity.
Having met and networked with Ami and Heather on many occasion, the value they bring to casual wear resonates a positive message for the determined. They each understand the importance of “being the brand” and staying consistent in their delivery with limited designs each season. You can find Ami and Heather on the LC instagram rocking the newest releases, and incorporating their own beauty as an exquisite presentation to the world. But when it is time grab a beautiful face for the the camera lens, they will always know who to call. We look forward to see the new space when it opens, and we encourage everyone to the same.
A special thanks to all entities from “The Road to Fashion Week” series. Tomorrow will be the Opening Ceremony to VanFashionWeek, but stay close, as we will be bringing you our full article of the adventure very soon.