Esoteric Perspective

Todd Anthony Tyler has an accomplished repertoire of experience with roots stemming from many parts of Asia. Starting his career as a model for an array of elite Menswear Brands, Tyler has  recalibrated his experience from one side of the lens to suit the fancy of the other. For over a decade, Tyler has been operating his own studio in Shanghai, China, and throughout his ongoing tenure, has achieved published accredidations with some of the most reputable names in the Fashion World. From snapping photos for Elle China to Vogue Italia, operating as the Resident Photographer for Asia’s Next Top Model, and currently partaking as a Judge and Resident Photog for Asia’s very own Fit For Fashion– Tyler has been making gigantic leaps from one milestone to the next.

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There is a certain level of professionalism that shimmers in the most fascinating sense. When an art form is bestowed upon the creative psyche, limitless potential is but a challenge in the brave hearts of the few. Life – understood by the seasoned eye of Photographer Todd Anthony Tyler, is to be captured in a timeless state and shared with the acquiring minds of the intrigued

Once an aspiring model turned photographer- how does your understanding of the models Point Of View contribute to the overall success of a shoot?

“Having experience as a model is one of my greatest strengths as a photographer. Even after all this time, whenever I appear in front of the camera for TV work or promotional shoots for the show, I have a renewed appreciation for the models perspective. From behind the camera I understand the woes of shooting a ‘bad’ model. Especially with new models, you need a lot of patience- hoping that they work themselves into some sort of groove. As the photographer you already have a vision, but when things are not going well it is easy to get frustrated. Having that added experience as a model I am able to take a breath, relax,  and focus myself towards crafting the most comfortable environment for them. Professional models usually need less direction, but empathy in its totality, goes a long way.

All that said, I expect quite a bit from my models, for I feel if I can do it you can do it! I don’t just point at a picture or try to describe in some abstract way what I want from the model – I go in and do the action, show the range of expression, and then expect a professional model to be able to do the same.”

Are lingerie shoots as fun as they seem?

“Good question! No! ha ha- For sure, I think most can appreciate beautiful women in sexy attire but it is downright unprofessional and creepy to go beyond that. A professional shoot is driven by creating the imagery needed to highlight the product and emote the feel of the brand. As much as we shoot with beautiful curvaceous models who would be considered lingerie models- once the initial casting is done a lot of attention is put on lighting, hair/make up, and the lingerie product itself. Even if I have a nude or semi-nude shooting, we operate in a closed set with minimal personnel and ensure the models privacy. When I am shooting I don’t really see the model in detail. I am looking through the viewfinder and considering each detail that goes into a good capture.”

What would you consider to be the most unique differences in the Eastern Fashion/Modeling scene, in comparison to us out in the West?

“I believe the gap is narrowing somewhat- partially due to the internet and the wider range of reference the eastern market is exposed to, pertaining to Western trends. That combined with the perspective of the younger generation. The younger generation in the East tends to be less conservative and less traditional in their views on what beautiful/attractive is, or even more so, what makes an image good or bad. That said, I think the main difference remains in the type of imagery that is cultivated in the east compared to the west. The east tends to favour extremely edited/photoshopped imagery. Their measure of perfection is a bit unworldly. However, I may be biased here as I don’t really gravitate toward highly digitized and heavily post-producted photography. The overall eye on beauty does remain different from the east and west however. For example, a number of top asian models who have succeeded in the Western market, would not have obtained the same level of recognition if they had stayed in Asia. It is the Western eye that has elevated them to Top Model status! Across the board, I would say the East tends to be more commercial in their fashion and photography – though an argument could be made that this is not so in Tokyo. I think this could be a thesis question, ha!”
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Now, on to the big news! As of Jan. 7th 2016, Fit For Fashion made its premiere in Asia for its second season. How confident are you that the viewers will love it as much as the first season?

“Yes, big news! As you might know, I started my TV career being the Resident Photographer on Asia’s Next Top Model. It was an excellent experience of course, but I feel Fit for Fashion adheres to entertaining the viewer as well as sending a positive message overall. I think the second season is a step up from what we were able to achieve in the first season, and the viewing audience will respond to that in a big way. This second season will help place us on the map with a television experience people will want to watch.”

As a judge on Fit For Fashion, do you prefer ‘raw talent’ (in the sense of someone being naturally good at something) or ‘developed skill’ (pertaining to a practiced/trained method)?

“For sure raw talent is always a surprise. It really becomes a WOW moment when someone steps in front of the camera and is simply good at it. From a judging perspective however, you can’t help but have a sense of pride for developed talent. Developing and displaying personal transformation is a big part of the judging criteria. As much as the show is a contest, a large portion of it deals  from within an individual and how much they have been able to develop a change in their physique, health, confidence, and self-esteem.”

Having gone through the motions before, do you find yourself preparing or engaging with the show differently from last season, since now, you have had experience with it?

“Oh yes. With Top Model the format was already in place so we had a road map of what was to be expected. Fit for Fashion is an entirely new format created by Riaz Mehta, so the first season we were truly feeling it out. As for this season, we came in with what we wanted to improve and how our personas would evolve. Whether it be modelling or TV work, every time you get up in front of one camera or fifteen cameras, you will improve and start to feel more natural.”

Fit For Fashion Broadcast Locations
StarWorld SE Asia (Pan-regional Feed) – Brunei, Cambodia, Hong Kong, Indonesia, Macau, Malaysia, Maldives, Myanmar, Papua New Guinea, Singapore, Thailand, Fiji StarWorld Taiwan StarWorld Middle East StarWorld Philippines FoxLife India Fox Korea Fox Japan

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One article of clothing every person should own?

“Nice socks and underwear ha ha. If you are a guy at least one nicely fitting suit either in grey or dark blue, there is always a few occasions in life that call for a suit. For a girl, that go-to dress that is simple, yet, complimenting- straddling a bit more for casual moments, or perk it up for something a little fancier.”

From Seattle to Jerz. Jerz to Shanghai.

imagewww.ToddAnthonyTyler.com

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